Veronica Bale

MUSINGS, RAMBLINGS AND THE OTHER STUFF IN MY HEAD

Blogging: if done right, it’s one of the best ways to attract and retain an audience, and to increase your sales. But to do it right takes a lot of work. Constantly developing fresh content and interacting with your growing audience is a time-consuming and energy-draining project. If you’re an author, you’re probably already drained from the effort you’re expending on your work in progress. So if you’re blogging, too, you want to make sure your posts are optimized to encourage maximum sharing.

This past summer I wrote about being findable on social media. I said, “We all know that social media is one of the best ways to increase your visibility. But simply having a Twitter account, or a blog, or a Facebook page, or all three and more, is wasted effort if you are not making yourself findable.” In this post, I talked broadly about various social media outlets.

Here, I’d like to focus in greater detail on Twitter.

In the battle of the social media platform, Twitter is statistically proven to be one of the most popular. When compared to other media like Facebook and Google+, Twitter is the most prolific method of reaching a widespread audience. In a post on Info Today, Curt Tagtmeier explains that “Twitter has been likened to a giant party where you know no one but wish to make many friends.”

Clearly, if you’re trying to maximize the visibility of the content you create, then Twitter is the fastest and most impactful way to do it. Garrett Moon, writing for CoSchedule, points out that, “In one of the more complete (but not scientific) studies on the value of social sharing buttons, blogger Joshua Benton concludes that many news organizations receive 20% of their Twitter traffic from Tweet buttons available on their page. That’s actually a pretty big deal!”

Why, then, do too many bloggers neglect to include “Tweet This” or “Share on Twitter” buttons?

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This was a question that circled back onto my radar as recently as last week. As the social media manager for my son’s local hockey league, I’m responsible for finding and sharing valuable content about youth sports and other sports-related points of interest. Unfortunately, I don’t always get my pre-scheduled tweets up on HootSuite as regularly as I’d like. In between back-to-back games this past weekend, I found myself at the rink, hurriedly looking on my smart phone for something — anything — to tweet about, just to stay current. Yet the first three interesting articles I found did not have tweet buttons!

Yes, I could have gone into my HootSuite app and uploaded the URL that way. Or I could have copied and pasted the link. But that’s a lot of fiddling, and quite frankly, not worth the effort. So it was on to the next for me, until I found an interesting piece that did have a tweet button.

What a missed opportunity for those bloggers. And it’s something that could easily have been avoided. If you’re using WordPress or Blogger, you can set your profile up to include social sharing buttons right at the bottom of the page. You can go directly to Twitter’s button page and, in a few easy clicks, get some simple code to add right into the body of your blog. Or, there are a number of other sites that do the same thing and give you cool graphics to add (I like ClickToTweet the best).

Whatever way you do it, make sure that a share button at least for Twitter is included in your blog posts. You’re working hard to create memorable content. Make sure you maximize your opportunity to be seen by making your posts easily sharable on Twitter.

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8 thoughts on “Make Sure Your Content is Tweetable! #Blogging #SMM #Authors

  1. Thank you for this post. I am still trying to learn my way around WordPress. I have yet to figure out how to put the social media buttons on my blog. When I set the buttons, do I have to do each individual post or will it put them on all posts?

    One more thing…I enjoy your blog so much, that you have been nominated (and won) by me for the Versatile Blogger Award.

    To read more about it, you can go here:

    https://awritinglifeforme.wordpress.com/2015/12/07/nominated-for-the-versatile-blogger-award/

    Liked by 1 person

    1. veronicabale says:

      Hi Cindy,

      Thank you, I’m very flattered to have been nominated! I’ll check it out 🙂 For the buttons, it depends on how you do it. If you set in your profile on WordPress that you want to have the share buttons included (go to Settings/Sharing/Publicize) then each post will have the share buttons you choose at the bottom. But if you want to add share buttons manually into your post (with ClickToTweet or any other site), then you have to do each one manually. I do (or try to, at least) both. It’s a little more effort, but worth it in the end.

      Cheers, and good luck with your blog! 🙂

      Liked by 1 person

      1. You are most welcome, Veronica. Thanks for the advice and good luck wishes. 🙂

        Liked by 1 person

  2. floridaborne says:

    Having learned how to type on a manual underwood, I worked as a secretary using an IBM selectric for 4 years, My first computer was a commodore 128, and the second one was a 486.

    I tell you this as a preface to this statement: Were it not for the kind assistance of 3 computer savvy individuals, I wouldn’t have a blog or be on 5 different social media sites.

    The woman I share a blog with set up our mutual blog site. A friend in advertising set up the twitter account & Facebook account for my book, and put the links on my blog. A friend who knows how to use Twitter quite well has been giving me tips about how to use it and how to utilize resources for doing multiple tweets.

    On behalf of those of us who have little hope of maximizing our blogs without a lot of help, I thank all bloggers who volunteer their assistance for their kindness and for their patience.

    Liked by 1 person

  3. veronicabale says:

    A very valid point, thanks for commenting. We all rely on the advice of those who have come before us, and who are more advanced. I, too, am grateful for the advice and assistance of those who were willing to share what they know 🙂

    Like

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