Veronica Bale

MUSINGS, RAMBLINGS AND THE OTHER STUFF IN MY HEAD

Blogging: if done right, it’s one of the best ways to attract and retain an audience, and to increase your sales. But to do it right takes a lot of work. Constantly developing fresh content and interacting with your growing audience is a time-consuming and energy-draining project. If you’re an author, you’re probably already drained …

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Author friends: Do you blog? Are you thinking about implementing it into your marketing strategy? A word of caution if you are—for your blog to be effective, the majority of your posts should not be about you or your books. … Huh??? I know. Sounds kind of backwards, right? But the truth about blogging is …

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There are two simple truths that we author-preneurs all know: 1. it’s not the easiest thing to earn visitors to your website, and 2. social media activity is a way to entice visitors. As an author, as an entrepreneur, as a business-minded individual, you know you have to be on social media. Social media is …

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As most of us scribblers out there know (scribblers – I love that term for writers … courtesy of Stephen King, as an aside) the publishing industry has changed. Whether you’re a self-published author or you’ve landed a traditional publishing contract, marketing, to a large degree (if not entirely) is in your hands. Twitter, Facebook, …

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